Cloudastick Systems - Salesforce Lead Generation Specialist

Careers Details

Salesforce Lead Generation Specialist

Years of Experience

15 February 2024

Job Description

You'll be responsible for developing and executing effective lead generation strategies within the CRM platform. Your primary tasks will involve identifying and targeting potential leads and prospects, conducting initial outreach to qualify leads, and ensuring the accuracy of lead records within Salesforce CRM. Collaborating closely with our marketing team, you'll have the opportunity to optimize lead generation campaigns and initiatives.

Required Skills

Bachelor's degree in business, marketing, or a related field (or equivalent work experience). Strong knowledge of CRM and experience working with CRM data. Proven experience in lead generation, preferably within a Salesforce CRM environment. Excellent communication and interpersonal skills. Results-driven with the ability to meet and exceed lead generation targets. Detail-oriented with strong organizational and time management skills. Ability to work independently and as part of a collaborative team. Proficiency in Microsoft Office Suite and Salesforce CRM tools. Salesforce certification(s) is a plus.


Work closely with the sales and marketing teams to develop and execute lead generation strategies within the CRM platform. Identify and target potential leads and prospects using Salesforce data and other relevant sources. Create and manage Salesforce reports and dashboards to track lead generation metrics and KPIs. Collaborate with marketing to optimize lead generation campaigns and initiatives. Qualify leads through research and initial outreach, engaging potential clients to identify their needs and pain points. Maintain accurate and up-to-date lead records in Salesforce CRM, ensuring data integrity. Develop and implement lead nurturing strategies to convert prospects into sales-ready opportunities. Provide regular updates and reports on lead generation performance to the sales and marketing teams. Stay up-to-date with industry trends and best practices in lead generation and Salesforce CRM.

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