We deliver state-of-the-art CRM solutions using Salesforce.com platform. Whether your business is big or small, we will always have the right solution(s) for you!
contact usWe deliver state-of-the-art CRM solutions using Salesforce.com platform. Whether your business is big or small, we will always have the right solution(s) for you!
contact us
ABB’s transformation from a traditional engineering giant to a digitally connected enterprise isn’t just impressive it’s a blueprint for what industrial evolution looks like when technology is embraced with foresight. As someone deeply familiar with ABB’s journey, especially in Egypt and the Middle East, I’ve seen firsthand how the company constantly made the most out of enterprise technology from the early Lotus Notes days to today’s cutting-edge Salesforce ecosystem.
ABB’s early IT backbone relied on Lotus Notes and Lotus 1-2-3, which were once the gold standard for enterprise communication and spreadsheet modeling. Engineers extended functionality through Excel macros to automate reporting, analysis, and complex calculations. These tools weren’t just used they were mastered.
As digital transformation accelerated, ABB standardized its ERP globally through SAP. This helped unify operations across business units, countries, and verticals from power systems and automation to marine engineering and electrification. ABB’s “One ERP” vision was fully realized with SAP, creating operational transparency and data reliability across continents.
ABB’s adoption of Salesforce marked the next leap. With over 26,000 sales and service employees using Salesforce globally, ABB connected customer engagement with technical excellence. Field engineers use Salesforce Field Service Lightning powered by Einstein Vision to identify equipment, pull up service manuals, and resolve issues on the fly often in high-stakes environments like shipyards or power plants.
This isn’t theory it’s live. Salesforce empowered ABB to unify its global customer service model, enabling predictive maintenance, faster support, and centralized visibility across thousands of active client relationships. Learn more from this case study
Since opening its Cairo office in 1926, ABB has led major industrial transformations across Egypt. Their involvement in Suez Canal projects, power grid upgrades, and automation for Egypt’s largest floating crane (Enkaz II) shows how deeply they’ve invested in infrastructure. With tools like ABB Ability™ and SAP powering backend operations and Salesforce leading customer intelligence the company exemplifies what it means to run a smart, connected business.
One standout example is ABB’s upgrade of the Enkaz II crane. Replacing decades-old DC systems with ACS880 drives, DCS800 PLCs, and SCADA monitoring, the result was up to 70% reduced downtime and a 30% drop in energy use critical gains for the canal’s maritime logistics. Full case here
ABB didn’t wait for disruption they prepared for it. They constantly selected the right tools at the right time, with an uncompromising focus on execution. From Lotus Notes to SAP to Salesforce, their digital evolution has always been pragmatic, strategic, and decades ahead of the curve.
At Cloudastick, we’ve brought this same vision to companies like Beshay Steel, where we implemented Salesforce to unify sales pipelines and streamline operations. The lesson is clear: if industry giants can transform with the right platform, so can you.
🔧 Ready to modernize your operations? Let’s talk. Cloudastick offers Salesforce consulting tailored for industrial, logistics, and energy companies across the Middle East.
Whether you're in manufacturing, logistics, energy, or engineering Salesforce can do for you what it did for ABB: transform operations, empower your teams, and drive sustainable growth.
At Cloudastick, we don’t just implement Salesforce we tailor it to the way your business thinks, sells, and scales. Let’s turn your workflows into intelligent systems and your customer data into opportunity.
On the next blog we will talk about the building right next to ABB and how they leveraged Salesforce. Can you guess the company name?
📩 Reach out today and let's build a smarter future for your company.
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