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June 11, 2024

Level Up Your CRM with Salesforce's AI Modules


Salesforce's Trailhead platform offers a treasure trove of free courses designed to transform you into an AI-wielding CRM expert.


Trailhead Modules to Supercharge Your AI Skills:


Einstein Copilot: This module dives into the heart of Salesforce's AI offering, Einstein. Learn how Einstein Copilot intelligently assists you with data entry, automates tasks, and anticipates your needs, streamlining your CRM workflow.

https://trailhead.salesforce.com/content/learn/modules/einstein-copilot-basics


Prompt Builder: Einstein's Prompt Builder empowers you to create chatbots and virtual assistants. This module equips you to craft engaging prompts, tailor chatbot interactions, and leverage the power of conversational AI to enhance customer experiences.

https://trailhead.salesforce.com/content/learn/modules/prompt-builder-basics


Trusted AI: As AI becomes more ubiquitous, ethical considerations become paramount. This module explores the responsible development and deployment of AI solutions, ensuring fairness, transparency, and user privacy are prioritized.

https://trailhead.salesforce.com/content/learn/modules/the-einstein-trust-layer


AI for Customer 360: Salesforce's Customer 360 platform provides a unified view of your customers. This module explores how AI enhances Customer 360, enabling you to leverage intelligent insights for personalized marketing, targeted sales strategies, and exceptional customer service.

https://trailhead.salesforce.com/content/learn/trails/drive-ai-within-your-organization


Beyond these core modules, Trailhead offers a comprehensive library of AI-focused learning paths. These paths bundle modules into a structured learning journey, taking you from foundational concepts to advanced applications. Explore paths like "Get Started with Artificial Intelligence" at https://trailhead.salesforce.com/content/learn/trails/get-started-with-AI-data.

or "Einstein Discovery for Everyone" at https://trailhead.salesforce.com/content/learn/modules/einstein-discovery-basics

to deepen your understanding and gain practical skills.



June 10, 2024

Salesforce invests $4 billion in UK AI, opens first center in London


Salesforce is making a massive splash in the UK's artificial intelligence (AI) scene with the announcement of a $4 billion investment plan spread over five years. As a centerpiece of this initiative, Salesforce is establishing its first-ever AI Center in London.


The new AI Center, located in the heart of London's Blue Fin building, will act as a collaborative hub for industry leaders, partners, and customers. This collaborative space aims to foster groundbreaking AI solutions while prioritizing upskilling opportunities for the UK workforce.


Salesforce's commitment goes beyond bricks and mortar. Their investment arm, Salesforce Ventures, has already pumped over $200 million into promising UK AI companies like ElevenLabs (text-to-speech and AI voice generation) and AutoGenAI (a leading AI bid writing engine).


This strategic move by Salesforce underscores the UK's immense potential in the AI landscape. The UK AI market is projected to reach a staggering $1 trillion by 2035, and Salesforce is strategically positioning itself to be a key player in this exciting growth.


Salesforce UKI CEO Zahra Bahrololoumi highlights the importance of collaboration, stating, "AI has the potential to drive major growth for UK businesses... To realize this opportunity, industry-leading experts must work together to develop innovative solutions and overcome obstacles."


The establishment of the AI Center in London marks a significant step forward for both Salesforce and the UK's AI ambitions. This $4 billion investment is poised to unlock a new era of AI-powered innovation, not just in the UK but across the globe.