The key to any company’s success lies in understanding the customer needs. These needs are not only limited to the offered products or services, but also include a seamless interaction between the customer and the entity. Salesforce helps its customers achieve this goal through ‘Customer 360 view’.
The term refers to being able to view all customer interactions and data in one platform. This allows sales and service teams to easily understand what the customer needs. It also allows marketers to analyze and foresee customer behavior based on previous interactions, which will in turn help them draw the most effective marketing strategies.