Which is better Google Analytics or Adobe Analytics?
To quickly recap, Google Analytics is the strongest in multi-channel attribution, while Adobe Analytics is the strongest in user pathing and reporting.
Why use Adobe Analytics instead of Google Analytics?
E Commerce Tracking
Such eCommerce tracking is much better in Adobe Analytics than Google Analytics. Adobe Analytics' predefined and structured reports allow more flexible and detailed audit for eCommerce clicks, conversion cycles and potential customers.
Salesforce usage with Google Analytics?
Learn how to set up Data Import for Salesforce Sales Cloud data. This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform.
More info here: https://support.google.com/analytics/answer/7584446?hl=en#zippy=%2Cin-this-article
Google Analytics integration with Salesforce?
When you integrate Google Analytics and Salesforce data, you get insights into the marketing data that can help you take actions to fetch better results. Salesforce is one of the most popular CRM tools that allows you to manage your relationships with your customers, leads, sales, opportunities, etc.