You will need to participate in, and eventually lead Marketing Cloud implementations. While mostly focused on delivery, you may be involved across the entire project lifecycle, including presales. An integral part of your role will be working with clients to further their digital marketing through Marketing Cloud usage. You will act as a trusted source of knowledge to advise clients in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
Certified Marketing Cloud Consultant OR Certified Marketing Cloud Email Specialist
Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and writing statements of work, Communicate project concepts and outcomes to client project stakeholders, Design and delivery of solutions in Email Studio Design and implement, for automated email/mobile journeys using Email Studio,Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further, Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics, Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement, Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources, Conduct user training and actively promote user adoption of Marketing Cloud, Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
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