Which is better Google Analytics or Adobe Analytics?

To quickly recap, Google Analytics is the strongest in multi-channel attribution, while Adobe Analytics is the strongest in user pathing and reporting.

Why use Adobe Analytics instead of Google Analytics?

E Commerce Tracking

Such eCommerce tracking is much better in Adobe Analytics than Google Analytics. Adobe Analytics' predefined and structured reports allow more flexible and detailed audit for eCommerce clicks, conversion cycles and potential customers.

Salesforce usage with Google Analytics?

Learn how to set up Data Import for Salesforce Sales Cloud data. This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform.

More info here: https://support.google.com/analytics/answer/7584446?hl=en#zippy=%2Cin-this-article

Google Analytics integration with Salesforce?

When you integrate Google Analytics and Salesforce data, you get insights into the marketing data that can help you take actions to fetch better results. Salesforce is one of the most popular CRM tools that allows you to manage your relationships with your customers, leads, sales, opportunities, etc.

Salesforce Einstein Chatbots for IT Help Desk, Sales, Service, HR and other business areas.

Salesforce Einstein Chatbots take care of the end users requests for routine tasks so the real humans can have time to handle requests that require more human touch while servicing. Why leverage Salesforce Einstein Chatbots?

• Salesforce Einstein Chatbots deliver timely support and lighten tasks for employees and service reps so they can focus on other tasks.
• Performs many automation tasks like opening a case, case update, sending email, sending report, escalation, providing contract information etc.
• Salesforce Einstein Chatbots are capable of self learning and contextual chatting.
• Most importantly, Salesforce Einstein Chatbot is native to Salesforce so there is no need for integrations.
• Responds to complex questions that require information from sales, service, contract and other data in a matter of seconds.
• Salesforce Einstein Chatbots understand natural language and respond based on sentiment analysis.
• Increase in company’s productivity and profitability.
• Einstein Chatbot reduces the wait time, i.e., customers will no longer have to wait for the responses and their issues can be resolved in minimum time.

Use cases:

IT Help Desk

• Password Reset
• Create a new Case
• Update a case
• Provide Case Update
• Escalate a Case
• Install standard applications
• Provide how to help for standard IT related questions

Sales

• Provide Sales Analytics in conversational forms
• Create Sales Quotes
• Provide Product and Pricing Information
• Pass on a lead to LIVE agent as needed
• Answer questions on forecasting, pipeline specific enquires, sales commissions, client specific information

Service

• Image recognition based case routing
• Product, Service specific knowledge sharing
• Create a new Case
• Update a case
• Provide Case Update
• Escalate a Case
• Provide how to help for standard product/service related questions like license extension, payment receipt etc