Cloudastick Blog

What we know about Orient Paints

• Orient Paints has a long history and is a major paints-manufacturer based in Egypt, with a broad regional presence across MENA. 
• Their website and communication emphasize their use of “advanced German technology” in manufacturing, signaling a willingness to adopt modern production and quality-control technologies. 
• Orient Paints has a consumer-facing mobile application (“Orient Paints Egypt” on Android/iOS) that targets not only end customers, but also paint-stores, professional painters, and retailers. The app allows: creating a digital store, managing products and inventory, tracking orders, managing painter teams, sending real-time notifications, handling customer communications and promotions, and implementing a points/rewards system. 
• Through their blog / content marketing they show a focus on design advice, education about paint application, color trends, lighting effects, eco-friendly paints and more — which positions them not just as a transactional paint provider, but as a full-service partner to customers wanting informed decisions. 

Implication: Orient Paints already blends manufacturing technology + digital retail/consumer-oriented software to deliver value beyond just “produce paint and ship it.” They appear to target multi-channel distribution (stores, painters, end-consumers) and to provide tools and value-added services (points/rewards, content, design guidance, store/inventory management).

Why Salesforce (or a similar CRM + Cloud Platform) is a strong match for Paint Manufacturers + Retailers

Before diving into how Orient specifically could — or may already — leverage Salesforce, here’s a quick view of what Salesforce enables for companies in the paints / coatings / consumer-goods industry:

• Salesforce supports dealer & distributor portals (e.g. via Experience Cloud). This helps manufacturers manage multiple distribution channels: retailers, dealers, contractors, professional painters — centralizing orders, shipments, inventory, and communications. 
• By unifying customer data across all sales & service channels (online orders, store purchases, B2B dealers, paint professionals, service requests), Salesforce gives a 360° view of each customer — enabling consistent service, tailored recommendations, upselling/cross-selling, and better after-sales support. 
• Automation of lead, order, and complaint management becomes possible: from the moment a customer expresses interest (lead capture) through order processing, delivery, follow-up, warranty/complaint handling. This reduces response times and improves customer satisfaction. 
• For B2B distribution channels (dealers, stores, painters), mobile or web apps built on Salesforce (or integrated with it) can let sales-reps or distributors check inventory, place orders, monitor deliveries, manage payments/credit, and track outstanding orders — streamlining their operations and boosting efficiency. 
• Data + analytics layers (Salesforce CRM Analytics, integrated reporting) help track sales trends, customer behaviors, seasonal demand, product popularity — enabling better forecasting, targeted marketing (e.g. promotions, discounts), supply-chain optimization, and stock management. 

In short: Salesforce helps bridge manufacturing → distribution → retail → end-consumer with a unified digital platform, reducing friction and enabling data-driven decisions.

Big news in the Salesforce world and an even bigger win for small businesses.

At Cloudastick, we always say your CRM shouldn’t just hold information it should help you take action faster. Now Salesforce is making that possible for everyone with the launch of its brand-new free CRM.

What You Get For Free

Salesforce has bundled the essentials small businesses need to operate professionally:

-Sales tools to track leads

-Service features to support customers

-Marketing basics to engage audiences

-Slack integration to keep the team aligned

All in one simple workspace.

Why This Matters

Most free CRMs help you collect contacts.

This one helps you grow.

With Salesforce’s new free CRM, small businesses can:

• Manage leads and opportunities
• Track service cases
• Send quick marketing messages
• Keep team conversations inside Slack
• Stay organized in a single place
• Scale when they’re ready

It delivers the full power of Salesforce without the onboarding barrier.

How It Helps Businesses Move Faster

With everything under one roof, even the smallest teams can:

• Respond to customers quickly
• Stay aligned internally
• Create simple but powerful sales processes
• Avoid spreadsheets and scattered tools
• Build momentum with real insights

This makes it perfect for startups, freelancers, real estate agents, marketing teams, and any business that wants to professionalize without upfront cost or complexity.

The Opportunity Ahead

This release will open the door for thousands of new Salesforce adopters, especially in fast-growing markets. And as partners, Cloudastick is ready to help businesses customize, integrate, and scale from this new free foundation.

The future of CRM is accessible and it starts today.