Who said that everyone really needs to buy a pen?!
How can someone sell the pen (assuming he knows it's features inside out) without knowing if the buyer actually knows HOW to write or not, or what's his profession in the first place!!
Check out this very interesting and short video on youtube which explains a different and common sense idea about this statement!
This is exactly what we try to do at #CloudastickSystems #Cloudastick #Salesforce #CRM #Sales #Marketing #Service #UserExperience #Passion #Business #Success #Egypt #UAE #KSA #Bahrain #EMEA #UK #US